Graphic elements support the visual identity of Verve brand, with consistent design details that generate attention and memorability across a variety of mediums and materials.
A key part of our branding is the use of our leaf shapes. These shapes when used in both digital and printed materials should look almost random and scattered across designs. These should vary randomly in shape, size and direction, giving each design it’s own unique background or pattern.
The petal shapes should have an appropriate transparency and be visible without distracting from the content it’s overlayed on.
Our table style uses a light grey background with white borders to show definition but retain a clean, contemporary feel.
The structure should be adapted to fit the content, but the style should remain the same. The only exception to this is the colour – purple may be substituted for any of our brand colours if required.
Please use the sample template Word document below as a basis for any tables.
