Across Verve we host a range of events from webinars and online masterclasses to spotlight sessions and our annual summit and awards. Each type of event is recognisable by its own sub-brand; including a logo, colour palette and imagery style.
All of our event types have their own logo to be used across marketing materials. Each logo is in a typographical style and should be either used in full colour, or a whiteout version where necessary.
Each type of event also has it’s own colour palette. The primary colour for each event type should be used in marketing materials, however the secondary palette should be added to slide decks to add variation and highlight important sections.
Imagery used for events should be stock imagery related (literally or conceptually) to the individual event. We use bright, bold and contemporary images to draw attention to each individual event – aiming to make them as memorable as possible to potential attendees to encourage them to book onto the event. Sometimes, event images will be repeated in the case of a series of events, otherwise a fresh image should be chosen.
Imagery should also be accompanied by the event logo to position it to the correct target audience (see examples).
