The Verve Foundation is our not-for-profit - kick-starting careers and supporting new, innovative advice firms to build the foundations of finance.
The Verve Foundation logo is easily recognisable as part of Verve.The same leaves are used to form the heart.
This symbol represents the compassion and care which comes from a not-for-profit company.
The Verve Foundation also uses Raleway as its primary typeface for consistency with Verve. Poppins should be used as the secondary typeface for large amounts of copy in print materials.
Titles and key headings should also be in lower case across all collateral (brochures, websites, social media etc).
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The colour palette for the Verve Foundation is almost identical to that of the original Verve, however it uses aqua as the primary colour. This brightens the palette and is more compassionate and communicative.
For a full colour chart, just click here.
Photography used for the Verve Foundation should show real life situations and people where possible. This could be someone studying for their diploma with The Art of Finance, or someone working in their new role.
Images should be in full colour and used in the same way as Verve photography.
The Verve Foundation is the not-for-profit arm of Verve and has a number of initiatives that help make financial knowledge and careers more accessible for everyone.
The Verve Foundation is a little more sober and focused than some of the other brands. It is more about giving the impression of knowledge, security, collaboration and a ‘steady hand’. It uses a higher-level of English, so don’t be afraid to find the perfect word to use.
There are two audiences for the Verve Foundation:
The financial services community
Non-financial services people who may need support and knowledge
Social media posts for the Verve Foundation should be consistent with the main Verve style.
They should be upbeat, encouraging and portray a positive message about current activities and cohorts to raise awareness.
For the Verve Foundation documents, please use the templates below.
